MIC has launched a cross-platform campaign promoting two new editions to its undergraduate degree provision. The BA in English Language and Literature (MI009), the only programme of its kind currently offered in Ireland, and the BA in Drama and English (MI010), the only programme of its type offered in Munster, are both four-year, full-time, honours degree (Level 8) programmes. These innovative degrees are an exciting addition to MIC’s Faculty of Arts provision, which already includes an established Bachelor of Arts (MI002) and a Bachelor of Science in Psychology (MI003).
The concept-driven videos, based on the theme of ‘ Who are you?’, were designed to have a high-quality impact amongst the target audience of CAO applicants. After a lengthy period of consultation and development involving pre-production, production and post-production stages, we are now delighted to launch the social and digital campaigns for both programmes. The campaigns will run across TikTok, Facebook, Instagram and YouTube as well as multiple digital platforms.
The videos were filmed across the MIC Limerick campus and feature programme coordinators and several MIC students. The fast-paced, and dynamic approach illustrates the range of avenues that each degree will open up to graduates.
Learn more at www.mic.ie/CAO.
