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Global Audience for New Limerick Student City Video

Limerick Student City

A new video promoting Limerick’s vibrant student life is ready to captivate a global audience of international students.

The International Limerick Student City video has been produced by the Marketing and Communications Department at Limerick City and County Council in collaboration with Mary Immaculate College (MIC), University of Limerick (UL) and Technological University of the Shannon (TUS). The video emphasises not only the academic excellence that Limerick offers but also the importance of students immersing themselves in the excitement of city life and enjoying the perfect home away from home.

The video will be promoted by the three Universities who collectively welcome more than four thousand international students from over 100 countries to Limerick each academic year.

International students can expect an exciting "off-campus" experience and feel the different kind of energy that sets Limerick apart. The video explores the cultural experiences, nightlife and leisure activities that make studying in Ireland’s sporting capital an unforgettable adventure. 

Limerick's strategic location ensures excellent connectivity with Ireland’s other major cities, while Shannon Airport is a mere 20 minutes away. As the only location outside of Dublin boasting three university-level educational institutes—University of Limerick, Technological University of the Shannon, and Mary Immaculate College—Limerick stands out as a top choice for higher and further education. 

Donn O’Sullivan, Head of Marketing and Communications at Limerick City and County Council said: “This new International Limerick Student City video looks beyond the textbooks by emphasising Limerick’s unique blend of connectivity, academia and dynamic student life. We were delighted to collaborate with Limerick’s three Universities to present this visual showcase of our different kind of energy and how welcoming we are as a city, where every student becomes part of our global community. In Limerick, education meets life experiences and opportunities unfold at every turn.”

Holly Cowman, Director of International Engagement at Mary Immaculate College said: “We want to commend LCCC on initiating this exciting collaboration with MIC, UL and TUS. The International Office teams at Limerick’s three higher education institutions promote our gem of a city all over the world. This video will be a really important and valuable means of telling the story of Limerick and we look forward to sharing it far and wide with prospective MIC students.”  

Three female students walking together outside
WATCH: Limerick Student City

The launch of the International Limerick Student City video is the first in a series of year-round Limerick Student City campaign activities. Now in its third year, the multi-faceted campaign showcases Limerick as a welcoming, fun and fast-paced city offering students a holistic college experience where world class opportunities for employment await. 

From Wednesday 10 January, the campaign will seek to encourage college hopefuls to think Limerick when filling out their CAO application forms. A Limerick Student City Prospectus has been produced, capturing the essence of Limerick as a vibrant, future-focused city.  

Throughout 2024 there will be a series of student social influencer collaborations. At the start of the next academic year, members of the Marketing and Communications team at Limerick City and County Council will visit college campuses to help welcome students and provide them with a Limerick Student City Map, the ultimate pocket companion ready to assist students embark on a journey that goes beyond academia.  

Be part of the excitement and explore the unique student life in Limerick by watching the International Limerick Student City video.