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CONTENTS

Media and Communications Studies in the Liberal Arts Programme

Introduction

Media and Communication Studies is taken to degree level as part of the joint honours in the Liberal Arts.

In first year, students take two introductory modules, see schedule below along with modules from three other subjects and Foundation Studies.

Students who choose Media and Communication Studies as one of their two major subjects progress to take a variety of practical, production and theory based modules. This works out as 40% practical and 60% theory based modules and we find that this equips our students well for the work place, for further study and indeed for the challenges and demands that the changing times and industry make of them.

 

 

 

 

 

 

Stephen Leddin, Zoe Halpin, Rosemary Day, Kieran Hayes,

Graduates, BA in Media and Communication Studies.

The Programme of Study is listed below and offers a brief description of the aims of each module:

MODULE TITLE:

INTRODUCTION TO MEDIA AND COMMUNICATION THEORY

MODULE CODE:

MC4711

To develop a critical awareness of the major theoretical concepts and problems in the media and communications fields; to foster an understanding of the need for, and nature of, interdisciplinary approaches to these fields, and of the points of convergence and divergence-conceptual, methodological, and normative-implicit in such interdisciplinary approaches.

MODULE TITLE:

INTRODUCTION TO BROADCASTING STUDIES

MODULE CODE:

MC4722

To introduce students to the critical analysis of media texts, to develop in the student active critical viewing habits.

MODULE TITLE:

INTRODUCTION TO BASIC MEDIA PRE-PRODUCTION AND PRODUCTION

MODULE CODE:

MC4712

This module will introduce students to the pre-production and production stages of programme-making in different media.

MODULE TITLE:

FILM STUDIES

MODULE CODE:

MC4713

To introduce students to the aesthetic and narrative codes of cinema and consider these codes in the wider context of the film industry and the relation between cinema and economics in an international form.

MODULE TITLE:

SOCIOLOGY OF MEDIA

MODULE CODE:

MC4714

To provide students with a critical understanding of the media from a sociological point of view.  To introduce students to key aspects of the debate amongst social scientists about the workings and influence of the media.

MODULE TITLE:

JOURNALISM

MODULE CODE:

MC4724

To examine the current debates surrounding the process of communication and the exchange of messages.  To permit the student to explore the potentialities of the print, radio and television media and to master the skills and disciplines necessary for effective preparation of material for presentation in the context of these media.

MODULE TITLE:

DRAMATIC ART AND COMMUNICATION

MODULE CODE:

MC4723

A practical course in scriptwriting. To give students an understanding of the process of communication through drama and develop their skills in writing for film, television and radio.  Students will develop their skills through a series of exercises and work-shops. 

MODULE TITLE:

MEDIA, CULTURE AND SOCIETY

MODULE CODE:

MC4727

To provide an integrated study of the diverse relationships between media, culture and socio-political structures by situating the media in their broad historical and social contexts, and subjecting them to a critical examination in these contextual frames of reference.

MODULE TITLE:

AUDIO AND VIDEO PRODUCTION AND POST- PRODUCTION

MODULE CODE:

MC 4718

To make the student aware of the full potential of audio and video resources as communication and instructional tools; to carry out a number of controlled exercises designed to increase the student’s knowledge of audio and video production equipment, its scope and its limitations, and to enable the student to (i)  identify the characteristics and advantages of a systematic approach to audio and video production, (ii) operate audio and video equipment appropriate to its intended application,  (iii) set up and operate lighting equipment,  (iv) select and prepare an appropriate method of presentation for a given subject or topic,  (vi) recognise the importance and characteristics of programme format and presentation style.

 

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